"Hands on a Hardbody will close on Broadway April 13, its producers announced on April 8.
Previews for the populist show — inspired by the recently re-released 1997 film documentary of the same name — began Feb. 23 at the Brooks Atkinson Theatre. It opened March 21. The musical was commissioned by La Jolla Playhouse, which produced its pre-Broadway premiere in 2012. Reviews were mixed-to-positive, but box office for the ensemble show was anemic in previews, hovering around $200,000 a week, with an average ticket price of about $32.
By closing, it will have played 28 previews and 28 regular performances.
Critics found the show appealingly small-scaled, human and likable, if modest to a fault.
"Although it's far from fully loaded in a conventional sense," said the New York Times
(3/21/13), "this scrappy, sincere new musical brings a fresh, handmade feeling to Broadway, which mostly traffics in the machine tooled. Burrowing into the troubled hearts of its characters, it draws a clear-eyed portrait of an America that's a far cry from the fantasyland of most commercial musicals. Hands on a Hardbody simply sings forth a story of endurance, hardship and the dimming American dream, which increasingly seems to hover on the distant horizon like some last-ditch motel whose neon lights are blinking out one by one."
The Brooks Atkinson is at 256 W. 47th Street. Tickets range from $55-$155, and are available at the Brooks Atkinson Theatre box office and at Ticketmaster.com or at (877) 250-2929.
For those American dreamers who might not be able to pay top price for the show, Hands On a Hardbody has a discount "rush ticket" policy: A limited number of $32 rush tickets (price includes $2 facility fee) are available for every performance. These rush tickets, which are available to all patrons, are cash only and can be purchased at the box office only, beginning at 10 AM the day of the performance. There is a limit of two tickets per person.
For more information, visit handsonahardbody.com.